Line of "Roadkills" toys. Just for fun! Concept project in colaboration with Yvonne Lin
Design for the 100% is a concept product brand created in collaboration with Arsenio Garcia. It was selected as part of MoMA Design Store Destination NYC 2013 and Strategies for Public Occupation, 2011. There are three products in the line: DOMINO EFFECT domino, CONSUMER DEBT card holder
Design for the 100% is a place for social and political commentary in mass-produced objects. Merchandise that allows people to reflect and consume in a smarter way. Information presented in unexpected yet appropriate places, creates the opportunity for dialog.
DOMINO EFFECT domino reminds us in a playful way of the interconnection of our economies. The pieces are cut from ABS, and pad printed. Produced locally in Long Island, NY.
CONSUMER DEBT card holder is a streamlined wallet that holds yours cash and cards in a minimal pack. The number in the front is the average
consumer debt per household in the USA by the summer of 2012. The card holder is made of genuine leather and handcrafted in Brooklyn, NY.
NATIONAL DEBT bill holder is a desktop sculpture with the main function of holding and organizing your tax bills but in the same time it is a chart of the USA National Debt . It is made from ABS, and printed. Produced locally in Long Island, NY.
Brand development. Logo, packaging, website and print.
We conducted international interviews with kiteboarders and analyzed the competitive landscape to define the Best brand foundation. We developed a design language based on these eight values. We help to designed the 2009 kite line graphics, website and print advertising to reflect Best's natural, friendly and exciting brand identity.
